Brooks Scott Jurek Runincarnation

Scott Jurek's epic trek on the Appalachian Trail is a feat that captured our imagination and showed the world what a human being is capable of. Leo Burnett and Brooks were inspired by this record-breaking ultra run, so much so that we decided to make a limited edition shoe out of it. Scott Jurek ran 2189 miles in 44 days, 8 hours, and 7 minutes, averaging 47 miles per day. How amazing would it be if we could physically have a piece from Scott's 12 shoes blended into the soles of a new pair of Brooks shoes? The Runincarnation Cascadia was born. 2189 different pairs were produced and sold at REI, each with elements of Scott's shoes pulverized into the rubber sole and housed in a heavyweight drawer style shoebox.

Client: Brooks