High Noon stands to do one thing: add leisure into our lives. We feel leisure is the missing ingredient from the constant work hard, play hard lifestyle plaguing our audience. So, from the name and bottle design to how the campaign and identity came to life, every detail was crafted to create a casual vibe. Made to match the feeling of great, sun-filled days, the brand identity ensures that every interaction delivers on our promise that a little leisure can go a long way.
Client: E. & J. Gallo Winery